Pivot for Your Success

For Business Owners & Entrepreneurs
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It was a bold step. You saw an opportunity to convert your expertise into a business and you went for it. It’s working!

As your business has grown in complexity, you have remained laser-focused on providing value to your customers. So who is managing the business?

At Pivotal Strategy Group, our Pivot For Success Checklist unearths the strategic, financial, marketing, and operational gaps you didn’t know to ask about. Bringing over 25 years of management experience to their clients, Pivotal Strategy Group has helped dozens of entrepreneurs transform disparate activities into a cohesive plan leading to improved efficiency, revenue, and quality of life.

Contact us so you can grow a healthy business without losing the customer-focused approach that has been pivotal to your success.

Key Operational Opportunities

Our focus is on your challenges.


Yearly Strategic Planning

Focus on identifying the current, transition and future strategic business objectives and includes scenario planning. With planning there is a clear path to achieve the company’s goals.


Change Management

Effective change management can minimize the impact on productivity, avoid turnover of valued employees, eliminate negative impact on your customers and achieve the desired business outcomes.

Transform Strategy to Results

According to Fortune magazine, “70% of all strategies fail, largely because of the inability to execute”. To achieve results, strategic intent must be turned into implementable projects that are understood and owned by competent teams.

Performance Management

Performance management is the process by which an agency involves its employees in improving organization effectiveness in order to accomplish the company’s mission and/or goals.

Attract and Retain Employees

With 70% of American workers disengaged in their jobs, your environment is key in retaining and attracting the talent you need.

Project Management

Effectively managing projects (including technology solutions) takes planning, big picture thinking and business knowledge. This skill set is essential to successfully navigating implementation and projects that are utilized throughout an organization.

How Do I Know If I Need a Business Coach?

What is Business Coaching?

Business coaching is the about providing support and advice in order to help a business owner recognize ways in which they can improve the effectiveness of their businessIt helps you make better use of your time.

How Do I Know if Business Coaching Is Right for Me?

Perhaps you are starting a new business and you don’t know what you don’t know, or you have been in business for a while and you need support to get your business to the next level.  Executive support is about helping you, as a business owner, become more effective.  These services allow you to focus on the parts of your business that you ENJOY by taking projects OFF your plate and meet your ultimate goals.

Do You Only Work With Established Companies?

Start-ups or established companies can benefit from a business coach. Your opportunities will vary, but your need for collaboration and advice are the same.

Do You Offer Ongoing Consulting Services?

Yes, Pivotal Strategy Group offers ongoing consulting services. A monthly fee supports an ongoing engagement to support you and your business.

Do you provide outsourced COO services?

Yes. Pivotal Strategy Group provides Chief Operating Officer (COO) expertise on an outsourced, part-time or project basis at an affordable rate.

How do you charge?

You will receive a complimentary discovery meeting to discuss your business, challenges and goals.  Afterwards, an individualized proposal is presented to meet your specific needs.  Pricing can be structured hourly, monthly or flat fees for dedicated projects.  Our pricing is a cost-effective way to get executive level expertise without a full-time executive salary.

About Merry McFadden

Founder, CEO

My name is Merry McFadden, and I started Pivotal Strategy Group because I was working with entrepreneurs who were amazing at what they did, but needed support in certain aspects of their business. I have demonstrated success while working with the finance, operations, marketing, and sales components of various businesses. I love what I do, and am so proud of the success of my clients!


CAM Physical Therapy and Wellness Services, LLC

Merry focuses on operational deficiencies and implementation of approaches to improve the direction this company is headed. She works on a countless number of projects to include practice growth and expansion, hiring talent, staff and management training, employee and patient engagement, conference strategies, marketing, public relations, budgeting and overall business operations.

“Over the years I have been inspired by other business coaches and have also been overwhelmed or exhausted by all their wonderful suggestions… Sometimes, there is just not enough time for a small business owner to research and implement new processes.

Merry’s approach is completely different! Merry becomes your trustworthy business partner. After identifying areas of improvement, Merry partners with her business owners in the research, analyzation and implementation of new systems and processes. This support system is phenomenal, encouraging, motivating and exciting. If you are a small business owner you need a support system and there is no better COO than Merry.”

-Marion Miller, CEO/Founder of Marion Miller & Associates Insurance

“Merry has been instrumental to the successes I have achieved in my business. She takes the time to understand your unique situation and evaluate your strengths and weaknesses, to provide valuable meaningful feedback. She doesn’t just help you set goals, she helps you achieve them.

I also have had the opportunity to witness Merry’s impact on several mutual clients where I have seen the beneficial results in their businesses as well! The depth and breadth of experience she brings to the table would benefit any business owner! Truly an investment that will yield results!”

-Lisa Hershey, CEO, Hershey Accounting & Tax Partners

When I first met Merry of Pivotal Strategy Group, my business was on the verge of closing its doors. Merry came in and helped identify the immediate issues and helped implement the changes required to save my business. In the 2+ years we have been working with Merry, Novalera has gone from a failing startup to a successful six figure smart business able to hire employees. We are looking forward to rapid growth in the coming years. I could have not have done it without Merry.

Tony Testerman

CEO, Novalera

Initially I was reluctant to hire a business coach. My partner and I are so happy that we chose to move forward in this process. Working with Pivotal Strategy Group has significantly impacted our business. Merry does not just advise us, but is invested in our success. She takes the time to learn our business, work with our staff and jumps in to become part of the solution. We are so glad that we decided to work with Pivotal Strategy Group, and are excited about our future success!

Mark Grubb

CEO, First Response Heating & Cooling

Let's Talk

Schedule a brief meeting to discuss your business opportunity and explore if a Business Coach or fractional COO will help move your business to the next level.



Pivotal Strategy Group, Inc.

2206 Old Emmorton Rd., Suite 212
Bel Air, MD 21015
Phone – 443-632-8090